No homeowner can resist the smell of Mango Melon. This union between two pleasant, mild scents is just what the discriminate sniffer demands. It avoids the floral-perfume smell that many people find overpowering and instead welcomes them home with its tropical odors. Still doubting it’ll be one of your favorite smells? Unscrew the cap and let your nose be the judge.
Every cleaner wants repeat business and referrals. For many, repeat customers are the core of their business, and referrals their only method of advertising. Yet, as important as this is many cleaners ignore one of the most powerful methods of getting repeat business and building a memorable brand.
I ll give you a hint. It smells.
Actually, it is smell. Research shows that there is a powerful link between smell, memory and emotional state. When scientist Hendrick Schifferstein from Delft University of Technology pumped the smell of orange, peppermint or seawater into a nightclub the revelers partied harder - they danced more, rated the night as more enjoyable, and even thought the music was better - than when no scent was added (Chemosensory Perception, vol 4, p 55).
The surprising thing about the research done on smells is that most of the subjects aren't even aware of the smell, yet it still affects their behavior and emotions.
Major industries know the power of smell.
Casinos use fresh fragrances to keep card players at tables longer
The army uses them to simulate urban warfare
Disney uses them to create powerful memories of Disneyland
Just hear the name Victoria's Secret and perfumed buildings spring to mind
Sony uses vanilla and mandarin to make women feel welcome in their stores
The secret is out. If you want to create a memorable brand, leave a memorable smell!
Amazing Fragrance = Strong Brand = Repeat Business